Top Beauty Retail Apps on Android in Mexico: Q2 2021

In the second quarter of 2021, various beauty retail apps on the Android platform in Mexico exhibited diverse performance trends. Here, we explore the weekly downloads and active users of the top 5 beauty retail applications.

Chula - Belleza sin límites saw a significant fluctuation in weekly downloads. Starting with 46.7K downloads in the last week of March, the app experienced a sharp decline to 3.3K by the end of April. However, a recovery phase began in May, leading to approximately 7.3K downloads by the end of June. Active users showed a similar pattern, beginning at 49.5K and dropping to 17.2K in April, before stabilizing around 23.6K by the end of June.

For Terramar Brands, weekly downloads remained relatively stable with minor ups and downs. Downloads ranged from 910 in late April to 1.8K by the end of May, maintaining a moderate level throughout the quarter.

Think Dirty experienced a spike in downloads in mid-April, reaching 9.2K, before dropping sharply to double-digit figures by May. Active users followed a similar trend, peaking at 8.7K in mid-April and then gradually decreasing to 624 by the end of June.

Sol Beauty And Care began Q2 with 1.1K weekly downloads, which dipped to as low as 94 in April. The app then saw a resurgence, peaking at 2.1K downloads at the end of May, maintaining around 600 downloads per week by the end of June.

Finally, Avon - Catálogo maintained a steady download rate throughout the quarter. Weekly downloads fluctuated slightly, starting at 735 in late March and hovering around 500 to 700 downloads in June.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.